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Field Notes

Practical writing on data, AI, and impact

Lessons from Impacture deployments — covering AI grounding, data architecture, analytics adoption, and the trade-offs in between.

Who gets to decide what "active customer" means?
Connected Intelligence HubSep 14, 2026

Who gets to decide what "active customer" means?

Ask five people what an "active customer" is and you'll get five answers. Why ownership of data definitions isn't an HR question but a technical agreement.

KP

Kees Pronk

CEO

"We've already connected everything" — four quiet signs that you haven't
Connected Intelligence HubSep 10, 2026

"We've already connected everything" — four quiet signs that you haven't

Many boards think their systems are connected, while in practice separate links run that don't quite complete each other. Four quiet signs that "everything's connected" still doesn't add up.

KP

Kees Pronk

CEO

From source to answer: what happens between your ERP and an AI answer
Connected Intelligence HubSep 7, 2026

From source to answer: what happens between your ERP and an AI answer

The full chain from source system to AI answer, explained in six stations. What happens at each one and what breaks if you skip it.

KP

Kees Pronk

CEO

The six capabilities that make you BI- and AI-ready
Connected Intelligence HubSep 3, 2026

The six capabilities that make you BI- and AI-ready

AI-ready is not a certificate but an operational capability. Six questions with which you set your own starting position, with a test per capability you can run yourself.

KP

Kees Pronk

CEO

Why AI projects fail on the data foundation
Connected Intelligence HubSep 1, 2026

Why AI projects fail on the data foundation

Why AI pilots fail on the data foundation, which four problems almost always sit under a failed pilot, and the sequence in which you actually build it up.

KP

Kees Pronk

CEO

From Disconnected Data to a 24x7 Data Analyst
Connected Intelligence HubMay 27, 2026

From Disconnected Data to a 24x7 Data Analyst

KP

Kees Pronk

CEO

Always-On Reporting and Insight for You and Your Customers
Connected Intelligence HubMay 27, 2026

Always-On Reporting and Insight for You and Your Customers

When data lives across disconnected systems, reporting becomes slow, manual, and inconsistent. Impacture turns that fragmented landscape into an always-on intelligence layer with trusted dashboards, automated reports, and one shared version of the truth.

KP

Kees Pronk

CEO

Want this kind of clarity in your own data?

We help teams turn fragmented data into governed, AI-ready intelligence.

Impacture

Transform your data into strategic impact with our unified analytics platform.

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