Impacture
CasesBlogAbout Impacture
CasesBlogAbout Impacture
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Data should empower, not overwhelm.

Every day, organizations struggle with disconnected data, manual reporting, and siloed insights. Important decisions get delayed. Opportunities slip away. Teams work harder, not smarter.

Impacture — Our story & mission

The Team

The people behind Impacture.

A small, opinionated team of architects, engineers, and analysts — building the platform we wish we'd had at our last job.

  • Kees Pronk

    Chief Executive Officer

    Founder and team lead responsible for strategy, partnerships, and commercial execution. Former leader at Microsoft, Amazon Web Services, and BT Global, with regional and global leadership roles. Proven in building partner ecosystems, delivering measurable outcomes in complex enterprise environments, and scaling start-ups through multiple growth stages.

  • Marlou Olij-Schröder

    Chief of Staff

    Leads program governance and cross-functional execution across delivery and partners. Brings experience from Microsoft and the Expertisecentrum Forensische Psychiatrie, combining enterprise discipline with calm coordination in complex, high-stakes environments.

  • Renée Reijers

    Chief Marketing Officer

    Senior communications and marketing leader with deep expertise in brand strategy, reputation management, and change communications. Former Account Director at Edelman and owner of Renée Reijers Reputatie Communicatie, delivering interim leadership for communication teams and change initiatives, including spokesperson roles in crisis environments. At Impacture, she leads positioning and messaging and supports customers with change-management projects that increase adoption and measurable impact.

  • Bryan Bredehoeft

    Architect and Customer Success / DACH Region

    Leads Impacture's solution architecture and customer success and supports international deployments. Brings nearly three decades at Microsoft leading Fortune 500 cloud and productivity transformations. Prosci-certified change practitioner with hands-on experience in applied AI solutions, including manufacturing anomaly detection with computer vision and retrieval-augmented generation systems for contract understanding and search.

  • Michiel Rozema

    Data Analytics and Business Intelligence (Quanto)

    Internationally recognized Power BI and data-modeling expert with a background in Mathematics and Operations Research. Microsoft Most Valuable Professional in Data Platform / Power BI since 2019. Former Data Insight Lead at Microsoft Netherlands, where he helped launch Power Pivot and Power BI in the Netherlands. Founder and Chief Executive Officer of Quanto, author of Handboek Power Pivot, and founder of the Dutch Power BI user group, bringing proven standards for robust modeling, scalable analytics architecture, and decision-ready insight.

  • Patrick Schokker

    Chief AI and Digital Demand Generation

    Leads Impacture's artificial intelligence roadmap and digital demand engine. As Managing Director at schurq., he built measurable online growth strategies that connect marketing and sales into one conversion-focused pipeline, supporting both direct and partner-led acquisition.

What we believe

"We believe organizations deserve clear, connected, and actionable intelligence — making data-driven collaboration between teams, partners, and customers effortless, impactful, and scalable."

Our Mission

Transforming disconnected data into connected intelligence.

Impacture enables organizations to transform disconnected data into actionable intelligence — not only for internal teams, but also to empower employees, partners, and customers with clear, secure, and shareable insights. By centralizing all enterprise information into one intelligent platform, we enable leaders to make faster, smarter, and more confident decisions.

The Impact

From chaos to clarity.

Through automation, AI, and secure sharing, Impacture eliminates manual reporting, streamlines collaboration, and ensures everyone works from the same trusted source of truth.

Disconnected DataConnected Intelligence

Unify all your enterprise information into one intelligent platform.

Manual ReportingAutomated Insights

Eliminate repetitive work with AI-driven automation.

Siloed TeamsShared Understanding

Enable seamless collaboration across teams, partners, and customers.

Ready to transform your data?

Join organizations that have moved from data chaos to data clarity.

Impacture

Transform your data into strategic impact with our unified analytics platform.

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  • Amsterdam, Netherlands

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